Perhaps, it is difficult to imagine a modern kitchen without Multivarki. It is relatively recently appeared on our market, but managed to win the hearts of housewives.
IMPORTANT! According to the most readable internet source - Wikipedia, under multivarka understand kitchen appliance that automatically / semi-automatically prepares the food.
the algorithm is simple: find an interesting recipe, mortgage products that expose the program, get the dish.
Multivarka what we are used to seeing it, has appeared in the 90s of the last century. Designer - a Canadian of Chinese origin Robert Wang. So he decided to question the power of his extended family healthy food with a minimum expenditure of time.
According to him, the resulting device - the result of experiments with popular at the time a pressure cooker Crock-Pot, which adds e-filling. year and a half was spent on the job and $ 300 thousand.
What caused the popularity Multivarki in Russia
The content of the article
- What caused the popularity Multivarki in Russia
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Why in Europe and America Multivarki not popular
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Reasons for lack of demand multivarok
- Conservatism
- fears
- Less than cook at home
- Lack of marketing promotion
- Using other devices
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Reasons for lack of demand multivarok
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Changing attitudes towards multivarka in America
- As multivarka conquer America
Experts have expressed different views about the causes multivarok popularity in our country. Like version of one new posts. In her opinion, the popularity of the roots should be sought in the Russian folk tales. There occurs a magic item - magic tablecloth, on which everything appears ready. Probably, there the desire to possess pot-all-right-quick-cooking. You have just cast your ingredients, press a few buttons and all - welcome to the table! And she is also alert you when it's time to wash your hands, take a fork-spoon.
Not for nothing in the advertisement stated that it need for working women as able to prepare delicious, healthy food without the risk of overcooking.
Why in Europe and America Multivarki not popular
Become accustomed to the Russian kitchen device has a very different story in Europe and the United States.
Reasons for lack of demand multivarok
So happened that all the new items begin their march across the world from America and Europe. The difference with our country, usually not more than six months. If our hostess first tried multivarku in the early 2000s, then why the Germans or the Danish still do not enjoy such a convenient device in the household?
Several reasons for this phenomenon.
Conservatism
Multivarki absence of, for example, the Germans in the kitchen can be explained by the natural conservatism. Germans - the people meticulous, punctual, hard to admit to his measured life for something new. They are used to save, take every euro that then on vacation in anything does not deny. To spend money on things that are not required to do, they did not.
fears
The next argument may be regarded as care for the environment, your health. Devices used Teflon coating. Scientists have proved that when heated above 200 ° C of them are harmful to humans and the nature of the substance. When cooking in the pan leaving these substances (for example, the atmosphere), there is, in a confined space, there is ihsmeshivanie with food. This is a strong argument, but sold the device and without Teflon coating.
Less than cook at home
Perhaps this is the main reason. Foreigners do not cook at home so much, like us. The restaurant at dinner, they really are frequent. A semi-finished products, which they have to go, you can warm up without Multivarki.
Lack of marketing promotion
A good marketer if you want to prove any hostess that without this kitchen unit is not complete her life. If it does not, then abroad until all housewives covered merchants "smart pots".
Using other devices
Europeans, like any other housewife, used appliances, which have them:
- rice cookers;
- electric pans.
Changing attitudes towards multivarka in America
Recently, however, the US attitude to the usual time, we began to change devices.
"Never cook was not so easy. I can not imagine life without this pot, "" They (the owners multivarok) crazy - says the chef. - discard pans, pots, they do not need an oven! ". Such comments are increasing in specialized forums.
REFERENCE! Number of owners multivarok Instant Pot on Facebook has exceeded half a million, there are groups (almost 200 thousand members), which are exchanged recipes, discuss, recommend.
It is now. And another three or four years ago they were used only immigrants from the former Soviet Union countries. What happened in the United States?
As multivarka conquer America
- year 2013. Walmart offers several brands. Demand for them is practically no. For the year sold about 500 pieces. Experts explained that people in America hold modern views, they do not cook at home. Multivarki they do not need.
- Robert Van decided to promote the goods through social networks. He sent out several hundred devices known bloggers, relying on positive reviews and reviews. It worked.
- In the middle 2014 in the Facebook group has been created, where diets are discussed gadget owners, offers recipes. With the help of Mark Zuckerberg, who took up the promouterstvo, goods acquired tremendous popularity. The group now has about 2 million members.
- AT 2015 It has sold more than 100,000 samples, Talking about the new device. The following year, only to Amazon's bought 200 thousand, in 2018 - about 300 thousand.
And although today three-quarters of US households are not ready to purchase a new appliance, experts suggest that in the near future, these families will be much less.
Teflon is used only in the cheapest models, with the cup can be replaced by a coating of ceramic, or a stainless steel. But 200 degrees, so heat even in expensive models do not have a maximum of 170. And about the tablecloth Samobranka also nonsense. Traditions of Russian cuisine is a furnace. A stove and cook it extinguishes. Fried food came just from Western cuisine, there is prepared over an open fire and spits.
I am delighted". Rice - Multivarki prototype, which is an inherent part of all Japanese and Korean families. And invented the rice cooker certainly not the 90's, but much earlier.
"... why the Germans or the Danish still do not enjoy such a convenient instrument in the economy ..."
Indeed it is strange))
After all, the Danes still storyteller Andersen told about multivarku in his tale "Swineherd".
I love my multivarochku, everything about her cooking, even baking.
I would not link the frequency of use of the device with the national peculiarities. It all depends on the lifestyle and preferences of a particular family. For example, I multivarka helps out in the country. Run it, and quietly leave in the garden. Monitor is not necessary to finish the job, you'll get lunch. Milk porridge cooks brilliantly. Figure crumbly obtained only in it. With broth without removing the foam. For whom this is important, the will to enjoy.
Teflon is used in the Czech miracle Romeska pan, which is popular throughout Europe.
Teflon is used in high-end Japanese and South Korean multivarka (and well-known brand of the company, and its domestic market).
Vaunted have a ceramic coating is not nothing like the same polymer as the Teflon, but a small supplement river sand in the production gives the right to use such a pleasant word "ceramic" - trick marketers. But in fact it is worse than the quality of the coating of the present Teflon, so as hostesses in a few months throws "ceramic" pans, because it begins to stick to the food and consumers are still stepping on the same rake.
In addition to PTFE and "ceramics" There are many other coatings, is such that much better, "pottery", but has none outbid Teflon (unless, of course, compared to the Teflon, but not with the doubtful coating which issued for teflon).
A ugaret possible and on environmentally friendly wood.
be poisoned by fumes
Just brains have evzhoptsev not enough, and that's not in use.
Especially funny about allocation of Teflon fumes and mixing them in a confined space with food. And the fact that the cover pans in there, the author, on the move, do not know. And Multivarki have a special valve for the release of steam. And at Multivarki have a ceramic coating instead of Teflon. And the fact that in Europe do not enjoy multivarka, so you electricity prices then you know it? There's heating is not used properly, and you're talking about Multivarki. Yeah, but the squeal various idiots in Russia everything is bad, and at themselves in the kitchen a whole battery of different electrical devices to cooking and for holidays in Turkey have the option "all inclusive", whereas in Europe a drop dead prosperous residents save on everything. They can not afford any housing, heating or electrical appliances.
Just our women are mainly lazy and n * bail. Fill up all elektrokastryulyu, the output is a miserable hryuchevo and rejoice that it is not spent almost no effort, and something such as dinner there, it can be a peasant poking his nose - "huzyayushka" upahalas at the stove, I gave a sort of a reward tchotchke
thank
