How window marketing companies trick their customers

Nowadays, in any commercial organization, a good marketer is worth its weight in gold. For window companies, these specialists can bring not only substantial profits, but also a host of new customers. Marketers of window companies do not get paid for beautiful slogans, it is these people who often deceive inexperienced, and often just lazy customers. For this purpose, one or more of the following techniques may be used:

1. Since usually a potential customer calls to different organizations to find out prices, initially a surprisingly small amount is given to him. Almost any buyer is caught on this fishing rod, because he is not aware that after measuring the cost mercilessly wind up. Even if the resulting figure upsets him, he will be comforted by the fact that in another company, where the initial price was higher, it would have been increased even more. At the stage of remote communication with the company, it is worth looking for reviews on it indicating the prices and sizes of products;
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2. Any selling organization likes to arrange discounts from scratch. It is enough to raise the price of the goods and calculate a discount to it (preferably more than 50%), so that in the end a figure is still higher than the real value. When comparing prices, you only need to look at the final amount, and not at stocks;
3. Skillful marketers know how to satisfy the "freebie" thirst. They will increase the cost of any service and attach a “gift” to it, which, in fact, is included in the total cost. Often, the buyer is offered glazing with a mosquito net "as a gift." Therefore, as in the case of discounts, one should turn a blind eye to any gifts and not go past firms that currently do not have special offers;
4. The most difficult thing is to recognize fraud using low-grade material. Penoplex and TechnoNIKOL can be replaced without a twinge of conscience with ordinary polystyrene foam. The owner of the apartment may find that instead of high-quality metal with an anti-corrosion coating, thin sheets were used that are suitable for the visors of the sources.

A scrupulous approach to choosing a company can save you from deception.

It is necessary not to be too lazy to call the measurers from different organizations, to clarify the quality of materials and, of course, independently monitor the installation process. It is also necessary to keep documentation of the work done and, if a marriage is discovered, to defend their consumer rights to correct flaws.